Technical Short Cycle in Events’ Planning and Management

The aim of this short cycle course is to provide students with the necessary tools to learn how to plan and manage events. Event management and planning is one of the fastest growing activities areas. Students will learn all that is included in planning an event, from budgeting to sponsorships, technical and human resources, coordinating work teams and evaluating results. Other activities include using events specialised apps, develop the 8 marketing-mix event policies, understand and apply the protocol behind each event, among many others.