The aim of this short cycle course is to provide students with the necessary tools to learn how to plan and manage events. Event management and planning is one of the fastest growing activities areas. Students will learn all that is included in planning an event, from budgeting to sponsorships, technical and human resources, coordinating work teams and evaluating results. Other activities include using events specialised apps, develop the 8 marketing-mix event policies, understand and apply the protocol behind each event, among many others.
Semester Course Units ScA ECTS S1 English CE 6 S1 Portuguese CE 6 S1 Fundamentals of Management CE 6 S1 Fundamentals of Tourism CE 6 S1 Information Technologies IT 6 S2 Budget Management CE 6 S2 English for Tourism and Events CE 6 S2 Event Marketing CE 6 S2 Projects and Incentives in Events CE 6 S2 Tourism and Consumer Law CE 6
ScA - Main Scientific Area
ECTS – ECTS Credits
Semester: S1 (1st Semester); S2 (2nd Semester): A (Annual)